Dubai, December 12, 2024 — The 2024 Dubai Exhibition, held from December 10 to December 12 at the Dubai International Exhibition Centre, attracted global professionals, with a strong presence of Middle Eastern and African clients. KETER’s new PCR tread series was a key highlight, capturing significant attention for its unique design and market competitiveness.

KETER PCR New Tread Series

KETER unveiled its new PCR tread series, showcasing two out of five new patterns. Designed independently by KETER, these treads gained strong interest for their exceptional performance and suitability for regional driving conditions. Customers expressed confidence in their market potential.

Expanding KETER TBR Market Share

In addition to the PCR success, KETER signed agency contract at site successfully, further expanding its presence in the TBR market and solidifying its brand in the Middle East.

Greentrac and NEOTERRA Success

Greentrac and NEOTERRA also saw strong interest from Middle Eastern customers, particularly for Greentrac’s high-performance tires. Both brands attracted numerous inquiries and fostered opportunities for future cooperation.

Exhibition Impact

The exhibition not only showcased innovative products but also strengthened communication and collaboration with Middle Eastern and African clients, driving international trade and industry cooperation forward.